We founded Breez in 2015 when my grandfather Leon was struggling with the side-effects of extremely aggressive cancer treatment. I spent weeks trying to convince him to try cannabis for relief but no matter what study, article, or statistic I shared, he refused. On the last night of my visit, he finally told me, “I know you’re right. I know it would help me. But I just can’t do it.”
I left heartbroken and frustrated but with a new determination to overcome the barriers between people like my grandfather and the benefits of cannabis. I called my partner Anna from the road home and that’s when Breez was born. We realized that in order to overcome the stigma and misunderstandings leftover from prohibition, we needed to create cannabis products that are simple, reliable and above all accessible. That’s the spirit that guides everything we do as a company.
Although my grandfather passed away before we could share Breez with him, his inspiration lives on every time we hear a story from someone about how Breez has been a bridge to the benefits of cannabis for them, a friend, or a loved one.